Looking outside to better view inside.
Posts based upon Mottos, Reflections, Plans and Actions from Universities around the World.
"The communication strategy must contribute to accomplishing the University’s strategy, mission and vision.This is done through pursuing the following overall strategic objectives:
- The communication strategy must help build, develop and maintain a positive image for the university and its education programmes and research through efforts guided by clear and consistent master brand- and sub-brand narratives – both in terms of public opinion in general; in terms of image among stakeholders (internally, in private and public organisations and at the political level) and not least, in terms of helping the university’s research and researchers move up the reputation spiral.
- The communication strategy must contribute to meeting the University’s business objectives / budget figures for target number of applicants and admitted students, share of international student FTEs etc. for the strategy period.
- The communication strategy must contribute to meeting the University’s business objectives / budget figures for securing external research funding for the strategy period.
- The communication strategy must contribute to the University communicating efficiently, consistently, openly, and credibly and in keeping with the University’s values as well as best practice for professional communication."
The person in charge of media and stakeholder communication holds a vital role as a advisor to the Board of Directors, administration and researchers in questions concerning external and internal communication, media and stakeholders, as well as acting as co-writer and sparring partner on debate contributions, feature story suggestions and commentaries."
IT University of Copenhagen, Communication strategy 2012-2016