Mission overload

Fazer escolhas: escolher para evitar a sobrecarga; escolher para diferenciar.

We have argued that the number and variety of external interests with which the higher education institutions deal with, seek support from, and, ultimately, rely upon has literally exploded. This produces the risk of running into problems of 'mission overload'; that universities 'try to be all things to all people'. To fulfil their obligation towards being a socially accountable institution producing public goods therefore urges the universities to carefully select their stakeholders and identify the 'right' degree of differentiation.

B. Jongbloed, J. Enders e C. Salerno (2008) Higher education and its communities: interconnections, interdependencies and a research agenda, Higher Education, 56, 303-324.